Every digital media we consume today comes in various languages, whether in your mother tongue or a foreign language. From social media to the internet, everything is digitalized. Once the material is ready, it can go two ways: do you want to keep it as is or localize them? Think about the possibilities you can make.
Localization is adapting content to a specific market and changing the text, images, and audio to appeal to the target audience. Localization is important for businesses because it helps them connect better with their customers.
When you localize your content, you open up your business to a whole new audience. Communication becomes more personal by translating your content into your audience’s local language. Customers who feel like you understand them are more likely to do business with you. Learn more about the benefits of localization in this article.
Growth in local and international content
Digital content appeals to local and international audiences. Knowing the target audience can be location-based. For example, a local business in the Philippines that wants to expand its reach to different regions can use local languages. When customers feel understood, it promotes inclusivity in content. As a result, growth can occur even if the business does not relocate.
For international audiences, it must be adapted in their own words. While the content may remain unchanged, nuances may be lost in translation. Hence, It is critical to consider localization, so everyone understands the message.
Reaching various audiences
It is possible to reach people who understand or do not understand the language. There are numerous interpretations of the material available on the internet. Videos, audio, text, and images can communicate in various languages. Localization is sometimes used to provide context. Even if you don’t understand the language, the material did its job if the idea is clear enough.
The audience can interpret it from their perspective. Localization increases understanding of what the material is talking about.
Improves ads effectiveness
Major social media platforms, such as Facebook, Twitter, and Instagram, have ways for ads to be effective. Localization that is personalized to the user’s feeds can be beneficial. However, it has to be targeted specifically to the users. Your brand will be able to improve its influence across many platforms—keeping things consistent while not sacrificing the content they are expecting.
Increased on-page SEO for different languages
There are keywords specifically used in one language. It can open up potential opportunities for your brand. Various search engines are constantly updated and must be kept up to date. Optimizing your website’s keywords and tags in various languages can help you gain more users. So, ensure that your content is relevant in their language. Sometimes, you need to make your content available in their mother tongue.
Localization takes a lot of effort and is much more needed than ever in the digital world. When everything is available at your fingertips, it can be hard to understand a piece of information that’s not in your language. However, when there are materials available in a language people can understand, it can help them understand the information provided for them.
Here at Lexcode, we make localization possible. From your digital media we can do localization for all materials. So when you see media that is localized, there will be more accessibility. Best of all, people will understand the message. So let us help you localize your digital materials; contact us today.