Transcription and translation companies are usually one-stop shops. Throw in website localization services, and you’ve got yourself an efficient communication tool. But how does website localization/translation affect today’s industries? Here are some things that you need to know:
Customer Engagement
Credibility and customer engagement go hand in hand. As your credibility increases, your customer engagement increases as well. As detailed by Forbes, customer engagement is everything in business. Once your customers are engaged, you can draw them closer to your company, and this contributes to your company’s growth. Trust and excellent communication are just some of the basic tools that you need to get your audience to connect with you, and you can achieve these two through website localization.
Credibility
Although These data show that website localization can go a long way toward expanding your global reach. Some of the most spoken languages aside from English are Chinese and Spanish. Thus, if you want to achieve full credibility, engaging in website localization can give you that edge.
Let’s face it: with the massive increase of online businesses nowadays, it’s hard to make your business stand out from the crowd. Transcription and translation companies have been recently entering the market, but localization might just be the way to make your business stand out from its competitors.
ROI
Website localization is dubbed as a powerful tool to penetrate untapped foreign markets. As mentioned earlier, translation expands your global reach. A study showed that those who invested in translation services were 150% more likely to experience a growth in their total revenue.
Localizing your website into different languages helps your business penetrate global markets. This, in turn, results to more clients and more profit.
Cultural Sensitivity
Reaching the global market comes with responsibilities. There are certain jargons and cultural differences that you should thoroughly research to avoid grave offenses. Some cultures take improper association seriously as it can be a disrespect to their hopes, beliefs, customs, history, and traditions. Something as basic as color can mean one thing to a country and another to a different nation.
Website localization, along with the help of transcription and translation companies, can make your business boom. Just ensure that it’s planned and executed down to a tee.
